Jay-Z has a behavior of doing ridiculous issues with watches. There was the $2.2 million Patek Philippe he wore to Diddy's party just a few years in the past, and the much more costly Richard Mille that required more than 3,000 man-hours to produce. Oh, and remember the ultra-rare Rolex Daytonas he sent out as party invites in 2019. The man specializes within the watch flex.

However the watch he broke out final night time was genuinely wild, even for Jay. In Hollywood for a screening of The Tougher They Fall, the Netflix film on which he served as a producer, Jay performed a Q&A with one thing severe on his wrist: the Tiffany-blue Patek Philippe Nautilus that's the simple decide for the most popular watch on the planet.

Some context: somewhat greater than per week in the past, Patek Philippe shook up the watch world by explaining that, whereas it nonetheless planned to discontinue production of its ultra-coveted Nautilus 5711, it might launch one closing model of the piece. There would have been a rush on the final 5711 it doesn't matter what it seemed like. However the specific piece Patek announced—produced on the market at jeweler Tiffany & Co., with the watch's face achieved within the model's legendary blue, and stamped with the retailer's identify—ensured that this might nearly immediately turn into one of the desired watches within the historical past of time-telling. As GQ's Cam Wolf defined final yr, in the case of the world of watch amassing, “there isn't a higher treasure than a Patek Philippe kissed with an official stamp from legendary jeweler Tiffany & Co.” A Tiffany-stamped Patek in Tiffany blue? That is watch collector catnip. 

Whereas the primary mannequin offered at public sale at Philips final week for greater than $6.5 million—the ninth-highest public sale value for a watch…ever, with proceeds going to the Nature Conservancy—a supply near Jay-Z confirmed that he wasn't the customer at public sale. So how did Jay get his arms on one of many 170 Patek is producing? Nicely, it in all probability did not harm that he, together with spouse Beyoncé, is the new face of Tiffany, at the moment present process a revamp led by LVMH scion Alexandre Arnault. As our Rachel Tashjian put it, “Arnault is bidding to make Tiffany blue as lusted-after as Hermès orange—a worldwide image of exclusivity and need.” One great way to do this is to get the colour onto the face of probably the most lusted-after watch on the planet—after which onto the wrist of a famous person like Jay-Z. 

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