Composite of three TikTok screenshots showing blonde women showing off their outfits and bags as well as in front of a sorority house.

For those who've been ready for a mega-dose of frilly OOTDs and actuality TV-style updates to hit your For Your Web page á la Alabama's sorority recruitment, fret not. It is in all probability coming quickly, regardless of rumors that the college's Greek life system had banned #RushTok.

After last year's wildly viral moment, TikTok viewers in late July started gearing as much as change into emotionally invested in 18-year-old women' Greek life journeys of their very personal parasocial relationships by way of the web. However after a couple of days of what some viewers thought was a surprisingly small quantity of movies from the scholars on the College of Alabama, feedback started to floor claiming that #RushTok had been outlawed.

However in line with the College of Alabama's Panhellenic Affiliation (the group that runs the kind of sorority recruitment most seen on TikTok), there is no such thing as a such ban for TikTok content material or social media content material of any variety.

"The Alabama Panhellenic Affiliation doesn't have a social media coverage for lively or potential members and doesn't prohibit or restrict what they will submit on social media," stated Shane Dorrill, Assistant Director of Communications to Mashable in an e-mail. "Potential members are conscious that social media is one in all a number of elements particular person chapters might contemplate in the course of the recruitment course of, and chapters might have social media tips for his or her lively members."

The more than likely rationalization for the unwarranted fear is most TikTok viewers misunderstanding of Alabama's sorority recruitment timeline. Many viewers anticipated #RushTok to take off with the speed it had final yr, that includes a sudden and fruitful onslaught of movies discussing outfits and sorority bid outcomes one after one other. These particular movies had been the cornerstone of final yr's #RushTok extravaganza, by which women within the midst of recruitment week confirmed off outfits within the morning earlier than recruitment occasions and mentioned outcomes afterward.

This yr, most viewers' first Alabama rush video was seemingly one from person @gracynedmonsonnn posted on July 28. In it, she breaks down what she is bringing in her "rush bag," — a big tote carrying provides like Advil, deodorant, rain ponchos, and extra — to get via recruitment week. The video impressed a few different potential new members to make comparable posts, however not almost on the price that OOTD movies had been made final yr. Many viewers interpreted the "rush bag" movies to imply that recruitment had began, however that was not the case. A lot of these movies are often made whereas planning for recruitment, and the favored outfit movies are made in the course of the week's precise occasions. In brief, the movies most individuals expect to see cannot be made but, as recruitment occasions that require particular outfits formally solely began on August 6, with probably the most intense, outfit-specific days to happen later within the week.

Whereas the varsity's Panhellenic Affiliation doesn't formally ban posting on social media, its place on particular person chapters' social media requirements does enable for every chapter to make its personal name. There continues to be hypothesis on TikTok that particular chapters on the College of Alabama might not have a look at #RushTok favorably, presumably on account of damaging consideration dropped at chapters final yr that select to not choose women that the web deems its favorites. If particular person chapters had been to "ban" posting on TikTok throughout recruitment, this could seemingly be a whisper-network rule moderately than an official stance, as is typical of many Greek life traditions.

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