"The Rise and Fall of LuLaRoe": Unique Sneak Peek

As many could surprise: How did this occur?! 

Discovery+'s true crime documentary The Rise and Fall of LuLaRoe, premiering Monday, Dec. 13, examines the cult-like advertising and marketing firm behind direct-to-consumer attire model LuLaRoe. The movie companions with BuzzFeed Studios and journalist Stephanie McNeal to analyze what actually led to the downfall of the multi-million greenback model. 

"With LuLaRoe, there is not any security internet," enterprise coach and entrepreneur Vivian Kaye explains in an unique sneak peek. "There's nothing to save lots of you when your 'enterprise' goes mistaken since you aren't a enterprise. You are a retailer for one more firm, and in the event that they fail, they're going to get protected. However you might be ass out." 

One former consultant remembers being "in a jam" and never in a position to pay her payments. "We have been behind on the home funds, plus we had 11 youngsters," she displays. "So it had simply turn into desperation. I just about hit all-time low and stated 'I am unable to.'" 

The guide anxiously tried to promote the merchandise she had bought from the alleged pyramid scheme: "I went dwell with my closet as a result of I had a lot, a lot. I nonetheless hadn't informed my clients but and I simply held up this costume and I used to be like, 'Alright, it is a sweater Carly. It is tremendous uncommon, it is a unicorn.' After which I simply began crying. As soon as the tears began, I could not get them to cease. And I simply informed them, you realize, that is it." 


Extra LuLaRoe retailers come ahead to explain their experiences. "I knew I used to be going to must file for chapter," a girl who owed over $40,000 in taxes explains. "I will be sincere with you: I considered suicide when all this was taking place, simply to get out of that after hitting all-time low." 

Some ex-LuLaRoe retailers element how they developed "loopy anxiousness" whereas others speak about feeling "like a failure."


The objective of the documentary, per the official description, is to "replicate on how LuLaRoe seduced hundreds of recruits, a few of whom ended up risking their houses, their financial institution accounts and their relationships with shut household and pals—all in an effort to be their very own boss by promoting LuLaRoe leggings."

Watch the stunning clip above!  

The Rise and Fall of LuLaRoe premieres Monday, Dec. 13 on Discovery+. 

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