Written in partnership with Thomas Herd, Founding father of T1 Promoting

During the last two years, the pandemic has confirmed that regardless of dips within the financial system, for those who have cash, there’s been no scarcity of spending. As many headlines revealed that all through the pandemic the wealthy solely acquired richer, the higher class have since discovered new methods to spend their cash on scorching commodities together with personal aircrafts and crusing vessels, second properties, and investments like Bitcoin and different trending cryptocurrencies. However one sector of the financial system that straddles the road between an funding and an adjunct is the posh watch business.

Now acknowledged as a tradition in and of itself, the posh watch market has spawned world tendencies, inflicting huge calls for for identify model watches, the most well-liked being Rolex, Patek Phillipe, and Audemars Piguet. Whereas one thing as easy and small as a timepiece may come off as unassuming, these refined equipment converse volumes, as they've developed into these coveted cultural standing symbols which have the potential to tell apart an individual.

And what’s extra, tendencies have revealed how the demographic of consumers just isn't solely vastly numerous, however continues to develop even additional because the age vary that was 30-50 is now 20-60. Worn by high-net-worth people, entertainers, finance professionals, athletes, and even wannabes, the worth in luxurious model watches have solely continues to soar. With tendencies dictated by one thing so simple as the colour of the dial on a Rolex, the bracelet fashion, the kind of steel, and even its dimension, these watches now promote effectively above the retail value with consumers which can be chomping on the bit to buy.

Because the market demand solely continues to develop, pricing has develop into much less of a priority for customers because the items are basically assured to understand. Sourcing these watches is the onerous half. With calls for excessive, gone are the times of customers strolling right into a Rolex retailer to buy their watch. Nowadays, you need to know somebody—a luxurious watch supplier that not solely has entry, however one which you could belief. Whereas many have resorted to scouring the web, usually sacrificing their desire and style simply to get their palms on a watch, different alternate options like Watch Trading Co. have develop into the go-to for these impossible-to-find model identify luxurious watches. Dubbed because the unofficial premium watch retailer that may assure availability on the kinds that they carry, the web firm has acquired a repute for delivering. With consumers which can be educated and knowledgeable on the fashions of watches, Watch Buying and selling Co. is a primary instance of a retailer that isn’t simply identified for its luxurious model watches, however identified for participating with and remaining immersed within the tradition of the business.

“It’s positively been fascinating to witness simply how in-demand these watches are. At present there may be such a premium on sure dials.  You possibly can have two of the identical watch and one might be value $30,000 extra if it has a present trending dial.  If the dial is a discontinued one, a few of them are doubling, even tripling of their worth,” says Watch Buying and selling Co. “So our prospects aren't solely feeling good about their purchases, but additionally feeling like they made funding as effectively.”

 

 

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