It’s not fairly standard-issue tabloid fare, however Pharrell Williams and Tiffany & Co. are betrothed. “You already know, Tiffany and I are engaged,” he advised WWD, moments earlier than posing for a photograph alongside Ye and Tyler, the Creator outdoors of their good friend Nigo’s first Kenzo show, with a sly smile. What precisely does that imply? Powerful to say, nevertheless it most assuredly will contain diamonds.
Sixty-one diamonds, to be exact, according to LVMH inheritor and Tiffany exec Alexandre Arnault, who Instagrammed a photograph of Pharrell on the present carrying a pair of customized Tiffany x Pharrell glittering, gem-ringed sun shades, clocking in at over 25 carats complete. The lenses are flanked by two emerald-cut emeralds (you couldn’t get extra emerald in case you tried!), all set into an 18-karat gold body.
When WWD pressed Pharrell for extra particulars concerning the collaboration, he clarified: “No, it’s totally different. It’s a partnership.…It’s about seeing issues in another way,” which can also be how he captioned his own Instagram post of the glasses later that day. “I can’t give all of it away now. I don’t wish to go an excessive amount of into element, OK, as a result of we’re right here right now to rejoice my brother Nigo.” (For what it’s price, Kenzo can also be owned by LVMH.)
The French luxurious conglomerate finalized its acquisition of Tiffany & Co. in early 2021, and has been fast to fold the 185-year-old jewellery retailer into its very 21st-century, collaboration-heavy company technique. (Twenty-nine-year-old Alexandre, the Aimé Leon Dore-wearing son of LVMH tycoon Bernard Arnault, took over because the model’s government vp of product and communications shortly after the purchase.) They kicked off the New Tiffany’s, so to talk, with an ad campaign that includes Beyoncé, Jay-Z, and an enormous, Tiffany blue-hued Basquiat; a number of months later, there was Tiffany x Supreme. For LVMH, a buzzy artistic partnership with Pharrell, a style veteran whose abilities have lengthy bridged type and music, makes some sense. In addition they have historical past—Pharrell partnered up with Louis Vuitton for a fantastic jewellery assortment back in 2008, simply as trendy mainstream celebs had been beginning to get into the capital-F Trend sport. The musician has even already made statement sunglasses for Chanel (not owned by LVMH), so it’s protected to say he is aware of a factor or two about…seeing issues in another way.