Welcome to Second Life, a podcast spotlighting profitable ladies who've made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to ladies who're recreation changers of their fields. Subscribe to Second Life on Apple PodcastsSpotify, or wherever you get your podcasts to keep tuned.

Over the previous a number of years, one cake has utterly dominated our Instagram feeds, with every submit being extra thrilling than the final: the Flour Store Explosion Cake. Founder, pastry chef, entrepreneur, and creator Amirah Kassem sits on the helm of the colourful pastry model and has globally gained the eye of thousands and thousands—together with celebrities equivalent to Beyoncé, Kim Kardashian, and Sarah Jessica Parker—for her one-of-a-kind creations. Kassem has been featured in notable publications equivalent to The New York Occasions, Bon Urge for food, and Forbes and on iconic speak reveals equivalent to Late Night time With Seth Meyers and the Rachael Ray Present, proving that the business was in want of a feel-good pastry model.

Along with working Flour Store, Kassem has written a number of books—The Energy of Sprinkles: A Cake Guide and two kids's books—and has product collections with Williams-Sonoma, Pottery Barn, and Vans. Kassem has change into a thought-leader within the meals business and is an artist at coronary heart, with cake as her medium. She has gone on to headline meals festivals equivalent to Bottle Rock and Meals and Wine Pageant, and her food-based installations have been exhibited in museums all over the world. This December, she joined the Disney+ collection Foodtastic as a choose, the place her ardour for meals artwork shines.

Kassem has, undoubtedly, introduced an incredible quantity of pleasure to the meals business together with her contemporary and extremely enjoyable perspective. However earlier than she started paving her personal pastry path, she surprisingly labored in a distinct business: trend. After making her approach to Andy Warhol's Interview journal, she was tapped by Johan Lindeberg himself to work for denim and leather-based label Blk Dnm in its early days. Take heed to the newest episode of Second Life to listen to how Kassem discovered her approach from garments to muffins and located herself on her personal entrepreneurial journey. 

Hold scrolling to buy a few of Flour Store's finest sellers.


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