The very @accidentallywesanderson facade of Bergdorf Goodman’s Fifth Avenue flagship retailer has lengthy appeared all however fated for some precise Wes Andersonian therapy. Why let that Beaux-Arts symmetry go to waste?
Fortunately, that is precisely what's occurring. For the division retailer's vacation marketing campaign, Bergdorf launched a brief movie in homage to the director and in partnership along with his newest movie, The French Dispatch, narrated by designer and Anderson mainstay Waris Ahluwalia. The spot stars a number of vogue’s acquainted faces, together with current CFDA top-prize winners Emily Bode and Christopher John Rogers; Bode, channeling a Margot Tenenbaum pout, seems alongside her real-life canine, Monday (a really Andersonian element in itself). Marc Jacobs, in the meantime, himself performs a really 21st-century Santa Claus within the position of the Bergdorf Goodman Courier, dispatching luxurious items across the metropolis in a sugarplum cargo van.
Eager eyes will spot the Andersonian easter eggs: King from Isle of Canines, a map from Moonrise Kingdom, a Mendl’s cake field from The Grand Budapest Lodge, and a gaggle of youngsters carrying the purple Adidas tracksuits from The Royal Tenenbaums.
Whereas the advert , which was developed and directed by Bergdorf’s VP of inventive and model advertising and marketing Elle Strauss, doesn’t shoutout Anderson by identify, the division retailer was one in every of a number of manufacturers tapped for the promotion his newest movie, The French Dispatch, and flagship confirmed Dispatch-themed window shows final month. Theirs was one in every of a number of Manhattan-centric campaigns that Searchlight Photos organized across the movie’s October launch, together with a branded takeover at Village establishment Casa Magazines and a close-by espresso popup. “The vacations at Bergdorf Goodman are so iconic and magical,” says Strauss, and it’s true: the storied iconographies of Bergdorf, Anderson, and the vacations generally are a fairly preferrred linkup. Some whimsy may be good!