Kim Kardashian’s Skims shapewear line is shortly taking up social media as celebrities like Ashley Graham, Sofia Richie and Kylie Jenner take to the ‘gram to point out their love for the shape-enhancing undergarments.

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The Retaining Up With the Kardashians star launched Skims in September 2019 and the gathering bought out in minutes. In keeping with TMZ, she racked in an off-the-cuff $2 million {dollars} in revenue in that point.

However that’s to not say the launch was completely seamless. The shapewear line was originally named Kimono, which was met with accusations of cultural appropriation. The founder apologized to her followers by way of Instagram for failing to grasp the time period’s cultural significance and determined to vary the model identify to Skims in August.

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Following the success of her unique launch, the wonder and vogue guru launched the Cotton Collection and Contour Bonded Collection. The Cotton Assortment options cozy items excellent for lounging round the home, just like the Cotton Plunge Bralette and the Cotton Rib Boxer. The Contour Bonded Assortment is the road’s strongest degree of shapewear and is good for smoothing the stomach space. Different thrilling releases embody her lounging Cozy Assortment and many thrilling bras and underwear.

The shapewear is designed to be worn beneath your garments to reinforce your form, however — as you’ve most likely seen on social media — they’re additionally tremendous flattering and photogenic on their very own! Jenner and Richie have confirmed ‘em off by taking mirror selfies and Selena Gomez did too — earlier than she took it down to interchange it with a photograph of her with buddy Taylor Swift, which some prompt was a nod to her buddy’s feud with the fact household.

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However that’s to not say that selfies are the one purpose it is best to attempt Skims. Ashley Graham’s raved about how snug the Skims Sculpting Bra is and Wendy Williams even wore a chunk on the pink carpet underneath her sheer Dolce & Gabbana gown! And Lisa Rinna proved that its made for a protracted night time of dancing when she posted a video to her Instagram feed grooving to “Gold Digger” within the Mid-Thigh Sculpting Bodysuit.

So what are you ready for? Maintain scrolling to see a few of your favourite celebrities carrying items from the Skims shapewear assortment.


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