Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to ladies who're recreation changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anyplace you get your podcasts to keep tuned.
In 2018, Éva Goicochea modified the sexual-wellness business perpetually. It was the 12 months that she launched Maude, a model that has reimagined sexual necessities by means of thoughtfully made intimacy merchandise. Because the founder and CEO of the corporate, Goicochea goals to create a brand new chapter inside the business—one which will not be outdated, complicated, or unique. Thus, Maude is an organization constructed round high quality, simplicity, and inclusivity. Goicochea has curated a number of necessities that aren't solely efficacious however which are additionally extremely stylish of their well-designed packaging and look, gaining the eye of the fashionable client who craves merchandise with “shelf attraction.”
Two years after the founding of the corporate, Dakota Johnson joined the staff as an investor and co-creative director alongside Goicochea. Goicochea has additionally turn out to be one in all 10 Latinx feminine founders to lift over $10M in enterprise funding. With a robust, devoted staff, Goicochea and Johnson are on a journey to proceed to evolve and outline trendy intimacy, which, for them, really implies that all persons are welcome. “With the intention to shift tradition and create a greater business, I felt that it was crucial to bridge the hole and create an organization that speaks to all individuals,” explains Goicochea.
Nonetheless, earlier than Goicochea turned a trailblazer within the sexual-wellness business, she spent her early profession as a legislative aide in healthcare after which labored in advertising and marketing and branding for a decade with forward-thinking firms equivalent to Everlane and Josie Maran. Goicochea impressively obtained a certificates in entrepreneurship necessities at Harvard Enterprise Faculty On-line earlier than formally launching Maude.
Hearken to the most recent episode of Second Life to listen to how Goicochea was capable of merge her previous profession experiences to construct a model that pushes the business boundaries and encourages a wholesome, on a regular basis strategy to intimacy.
Maintain scrolling to buy a few of Maude’s best-selling merchandise.