Welcome to Second Life, a podcast spotlighting profitable girls who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to girls who're sport changers of their fields. Subscribe to Second Life on Apple PodcastsSpotify, or wherever you get your podcasts to keep tuned.

When you frequent Who What Put on for procuring or model recommendation, likelihood is you’ve come throughout an extremely stylish outfit reference from Chrissy Rutherford’s Instagram. Her signature model (assume high-waisted denim paired with a wonderfully tailor-made blazer) has dominated road model for the final decade, and he or she’s develop into a trend power to be reckoned with. During the last a number of years, Rutherford has develop into the final word multi-hyphenate: She is a author, entrepreneur, digital creator, and model advisor. This 12 months, Rutherford launched her personal publication, Fwd Pleasure, during which she shares her distinctive perspective along with her viewers, masking an enormous vary of matters from her relationship with remedy and tarot card studying to fantastically curated procuring guides. Rutherford has undoubtedly established her voice within the trade, garnering the eye of over 160,000 followers, that transcends trend.

Whereas we love Rutherford’s eager sense of trend and wonder routines, she makes use of her platform to create actual change throughout the trade. Within the wake of George Floyd’s homicide, Rutherford posted a collection of Instagram tales about systemic racism in America that resonated with tens of millions, receiving over 5 million views and re-shares. So in 2020, alongside Danielle Prescod, Rutherford co-founded 2BG Consulting—an organization devoted to educating trend and wonder manufacturers and trade leaders on the best way to create actively anti-racist model identities from the within out whereas fostering inclusive and numerous values. Collectively, Rutherford and Prescod host seminars to delve deeper into the historical past of white supremacy within the trade and the best way to make an actual influence.

Rutherford has develop into a passionate, genuine voice within the trade, however earlier than she was paving her personal path—on her personal phrases—she spent 12 years working within the trend media tradeAs one of many first members of the Harper’s Bazaar digital staff, Rutherford was truly tasked with beginning and working the publication’s Instagram, the place she grew the next to tens of millions. At Bazaar, she developed her profession from intern to market editor to particular tasks director. Take heed to the newest episode of Second Life to listen to how Rutherford was in a position to take the leap of religion to exit on her personal and the way she continues to evolve her voice and use her platform.

Subsequent: Meet Culinary Genius Jing Gao: Founder of Premium Chinese Food Brand Fly by Jing


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