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Beyoncé and daughters Blue Ivy and Rumi steal the present in houndstooth crop and legging units for Ivy Park’s new assortment, Halls of Ivy.

Class in session: Beyoncé and daughters Blue Ivy, 9, and Rumi, 4, take centerstage for her athleisure model Ivy Park’s latest assortment, Halls of Ivy. In new images shared on Thursday, Dec. 9 to coincide with the gathering’s launch, the singer, 40, and her daughters mannequin a two-piece crop and legging set in a black and white houndstooth sample, as seen in images here.

Rumi is all smiles within the first snapshot, taking a name on a pink cellphone within the different, whereas huge sister Blue Ivy poses with a soccer ball. The fifth collaborative assortment with Adidas, Halls of Ivy is accessible to buy on-line now and shall be in choose shops on Friday.

Puffer jackets, bralettes, knitted pants, fake leather-based skirts, and bodysuits are among the many highlights of the gathering, which additionally options kidswear. Houndstooth patterns, glen plaids, and the model’s signature vibrant shade palette, together with neon yellow, are recurrent themes in Halls of Ivy.

In true Ivy Park kind, Beyoncé and her daughters aren’t the one notable fashions featured in what has been dubbed an inclusive assortment. Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden, and Jalen Inexperienced are additionally featured within the Halls of Ivy marketing campaign.

The brand new assortment “unites all folks, no matter background, class, shade or creed, as a group that fosters every particular person’s inventive endeavor,” per an Adidas press release. “Not sure by any labels or format, HALLS of IVY is the figurative house that's someplace between the place you at the moment are, and the place you aspire to be. Described by some as a membership, others as a collective, HALLS of IVY is a boundless, unconfined place the place everyone seems to be welcome.”

The gathering additionally “firmly believes that the ability of upper studying may also come from discovering your personal voice by self-expression, connecting with each other, and sharing house with like-minded folks,” providing a group of “basic style silhouettes, infused with particular person type, swagger, and the spirit of following your wildest desires,” the discharge continued.

After all, this isn’t the primary time that Beyoncé’s youngsters — whom she shares with husband Jay-Z — have starred in Ivy Park campaigns. For Ivy Park Rodeo (marketing campaign video above), a western assortment impressed by Black cowboys and cowgirls launched in August, all three of her youngsters Blue Ivy, Rumi, and Sir, 4, appeared within the marketing campaign.


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