"Based mostly on what I've seen for 2022 up to now, I might say that the urge for food for enjoyable and vibrant lingerie continues to be rising,” says Brewer. “That is particularly with our prospects, as we discover black bras keep in inventory for for much longer than their vibrant counterparts. I believe manufacturers are realising that girls wish to be daring and experiment with all of their wardrobe, together with their underwear drawer.”

Color performs an enormous function within the Dora Larsen design course of, however Larsen says she’s noticing new patterns emerge. "Color-wise, we seen an enormous demand for shiny inexperienced, which is fascinating, as you wouldn’t usually contemplate inexperienced a typical color for lingerie—it’s not clearly female in the identical approach that pink or berry are,” says Larsen. "Prospects need to be extra experimental with their color decisions and searching for colors you may’t usually discover in every single place. The traditional look you'd usually count on from lingerie has gone out the window—folks wish to be dressing for themselves today, in comfy, experimental, totally different and distinctive decisions.”


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